Celebrate Statesville Tourism Summit, Awards + Showcase
Wednesday, July 26, 2023
The Statesville Convention & Visitors Bureau (SCVB) is pleased to announce the return of its Tourism Summit. This 2nd annual event is scheduled to take place on Wednesday, July 26, 2023, at the Statesville Civic Center. This year’s event, which is themed ‘Celebrate Statesville’, will include an awards luncheon and Tourism Familiarization (FAM) Showcase.
The summit is open to tourism stakeholders, business owners, and members of the community who are interested in learning about the latest developments in the tourism industry.
Attendees will learn about the ongoing initiatives and upcoming programs of the SCVB, as well as the overall strategy for leveraging partnerships for success.
One of the highlights of the summit will be the keynote address by Christopher Chung, the CEO of the Economic Development Partnership of North Carolina (EDPNC). Chung will highlight the important contributions of the tourism industry to North Carolina's long-term prosperity, citing the record $33 billion in visitor spending in 2022.
"Tourism is a major economic development driver for communities around our state, and the record $33 billion in visitor spending across North Carolina in 2022 further underscores the important contributions that the tourism industry makes to the state’s long-term prosperity.” said Chung. “Through its Visit North Carolina team, the Economic Development Partnership of North Carolina is proud to work alongside partners like the Statesville CVB in growing our tourism and visitation in every corner of our state.”
The summit will also feature an informative presentation by Marlise Moody Taylor, Director Tourism Research from Visit NC. The strategic direction of Visit North Carolina is heavily influenced by research, as it provides critical information for various aspects of the organization such as marketing, communications, tourism advocacy and customer service. Ongoing strategic market research is conducted by the Visit North Carolina research team in collaboration with third-party research organizations and government agencies to keep track of North Carolina's domestic and international visitation, identify trends and deliver relevant data to decision and policy makers in a timely manner.
“The data obtained by the research team enables program areas and industry partners to plan, implement and evaluate processes and programs in a tactical manner.” said Taylor. “Additionally, the research assists policy makers in making strategic decisions concerning the long-term health of tourism, assessing capital investment, and determining the level of government support required.”
The 2nd annual Celebrate Statesville - Tourism Summit, Awards + Showcase is a must-attend event for anyone interested in the tourism industry. The summit provides an excellent opportunity to learn from industry experts, connect with other professionals, and celebrate the achievements of the tourism community. RSVP now to secure your spot and take your first step towards being a part of success in the tourism industry.
EDPNC CEO, Chris Chung to Keynote
Marlise Taylor, Director of Tourism Research for Visit NC
Marlise is also currently an adjunct instructor in the University of North Carolina Greensboro’s Hospitality and Tourism Management department. Over her career, Marlise has had eight articles published in scholarly and/or trade publications including the Journal of Travel Research, the Louisiana Business Survey and Tourism Analysis.
Visit North Carolina Director, Wit Tuttell to lead 'Power of Partnership' Panel
He has also worked for Universal Studios Florida and the Orlando/Orange County Convention & Visitors Bureau, Inc., and was a reporter for the Anchorage (Alaska) Times.
Panel: "Power of Partnerships - Donna Carpenter, President & CEO, Cabarrus County Convention & Visitors Bureau
Donna Carpenter joined the Cabarrus County Convention & Visitors Bureau as President and CEO in 2009 bringing more than 15 years of experience in destination management, sales, and marketing to the Bureau.
Prior to joining the Cabarrus County CVB, Donna served as the director of tourism and partnership development for five-plus years with Visit Charlotte. She was also executive director of the Stanly County Convention & Visitors Bureau, director of sports and public relations for the York County Convention & Visitors Bureau and was the executive director for the Fort Mill Chamber of Commerce.
- Cabarrus Economic Development Council
- NC Travel and Tourism
- NC Travel and Tourism Coalition
- Southeast Tourism Society Executive Board
- State Employees’ Credit Union Advisory Board
In September 2015, Donna received the Southeast Tourism Society Beacon Award, a prestigious honor recognizing an individual who best exemplifies outstanding leadership in the pursuit of excellence and who has advanced the tourism industry.
Donna has dedicated her career to the advocacy and advancement of North Carolina’s hospitality industry. As the Bureau’s leader and as a Cabarrus County resident, she is committed to enhancing the visitor experience and as a result, the quality of life and economic benefits generated by tourism.
Panel: "Power of Partnerships - Jessica Icenhour Roberts, TMP - Executive Director at Mount Airy Tourism Development Authority/Tourism Partnership of Surry County
About the Statesville Convention & Visitors Bureau
The primary objective of the Statesville Convention & Visitors Bureau (SCVB) is to promote, solicit and encourage travelers to stop and stay in the Greater Statesville Area resulting in furthering the continued economic development of the City. This objective will be accomplished by promoting tourism and assisting visitors during their stay by encouraging them to visit and enjoy the historic cultural, entertainment and recreational opportunities the Greater Statesville Area has to offer. The SCVB shall represent the Greater Statesville Area to all segments of travelers to the area through targeted regional, state, national and international advertising, and promotion. Visit https://scvb.statesvillenc.com/ to learn more.